Free Resource

The CMO
AI Audit
Checklist.

15 questions across 5 critical areas. Use it to evaluate your AI tools, platform reporting, and agency performance — independently.

Can you clearly measure the ROI of each AI tool you're using?
Does your attribution model tell you what drove the result — or what claimed credit?
Do you know how your brand appears in ChatGPT and Perplexity?
Can your agency explain what the platform AI is optimising for?
+ 11 more questions
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Interactive checklist
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3
AI Tool ROI
Whether your AI tools are delivering measurable value.
3
Platform Reporting
How to interrogate numbers your platforms send you.
3
Agency Performance
Questions your agency should answer clearly.
3
AI Search Visibility
Whether your brand shows up where buyers look.
3
Strategic Readiness
How prepared your team is for the next 2–3 years.

The CMO AI Audit
Checklist.

Answer yes or no to each question. Your score updates as you go.

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0 of 15 answered Score: 0 / 15
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AI Tool ROI
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Platform Reporting
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Agency Performance
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AI Search Visibility
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Strategic Readiness